Searching for a Great Copywriter
If you want to generate an income on the internet, you are going to need a web site. If you want that website to help you bring in money, it should be very well written. Unless you're good at copywriting already it's a good idea to engage the services of someone well-qualified to create the text on your web site. A skilled copywriter can help you rake in far more money than you could ever hope to see if you attempted to write the text yourself. Evidently, not all copywriters are born equal. Some of them are very gifted. Some dream of having talent but are just trying to make a few bucks because they've heard that online copywriting is a breeze. Here is how you can tell the good from the bad.
Does the copywriter have his or her own web site? Any copywriter who is itnerested to compose web copy needs to have a site that features their writing bio, a resume, a couple of samples and anything else they want to share. If the copywriter doesn't have his or her own website, how will they help you build yours? Look at the copy on the copywriter's website. If it is riddled with mistakes this is a terrible sign.
How well do you react to the copy on the copywriter's web site? This goes beyond the simple noticing of grammar mistakes. Does the website copy trigger an emotional response as you read it? Does it cause you to warm up to the writer? Does his or her words make you want to keep on reading and learn more about the copywriter? Does it special info make you feel like you want to hire that copywriter right away? Does it make you want to run away? Does it make you furious? All of these are crucial responses and you need to take note of them.
Research the copywriter's background a bit. Seek reviews on third-party sites and forums. It's unlikely that you will obtain any bad reviews on the writer's own web site. You want to do a search for the writer's name to determine if there are any testimonials or reviews on websites that aren't run by or able to be manipulated by the writer him or herself. Look closely at these reviews. It is a good idea to ask the writer to give you references too. You must actually contact each reference and get an honest opinion about the writer from each person.
Make sure you spend at least a little time going over samples furnished by the writer. It is a good idea to inquire about samples beyond the samples that can be read on the site. This is especially important when you're trying to hire a writer who claims to be an expert in a certain field. If the writing reads like a revamped Wikipedia article, you should find someone else.
There area lot of ways to find out whether or not a copywriter should be hired. You need to do some homework and discover more about the writer in terms of his or her principels, reputation and personal character.